I help teams understand where these platforms fit, how to show up, and what to prioritize—from paid and organic Reddit strategy to brand publishing and partnerships on Substack.
Nearly a decade at Reddit. Independent insights through In House.
I’m Alex, an independent strategist with 15+ years of experience in brand partnerships, including nearly a decade at Reddit.
I work with brands and agencies exploring Reddit and Substack—helping them evaluate the opportunity, develop a thoughtful approach, and move forward with clear priorities.
I joined Reddit in early 2017 and spent nearly a decade helping global brands navigate its growing advertising and brand partnerships business. My experience includes working with Google, Adobe, Microsoft, Visa, Charles Schwab, Levi’s, and eBay.
Today, I advise brands and agencies on Reddit strategy—from planning paid and organic activity to helping teams build their own Reddit offering.
I also write In House and develop the In House Directory, studying how brands approach Substack publishing, partnerships, and sponsorships. That ongoing research informs my work with teams developing their own approach.
Across nearly a decade at Reddit and 15+ years in brand partnerships.
From a focused conversation to a deeper engagement, I tailor the work to your team’s goals and resources.
Understand the opportunity for your brand and develop a clear approach to paid and organic Reddit activity. I help with audience and community insights, brand positioning, program planning, and building an agency’s Reddit offering.
Projects and advisory engagements give your team clear priorities for where to participate, how paid media fits, and what to do next.
Discuss Reddit StrategyDefine the role Substack could play for your brand—from brand or founder-led publishing to writer partnerships and sponsorships.
Develop a clear plan for your publication or partnerships, including audience, editorial direction, and how to evaluate success.
Discuss Substack StrategyGive your team a practical understanding of Reddit, Substack, or both. Workshops and advisory engagements help brands and agencies evaluate opportunities and work through specific decisions.
Build a shared understanding of the opportunity and practical guidance your team can apply to its work.
Discuss a WorkshopBook a focused session on Reddit, Substack, or both.
An hour to work through your questions, get feedback on an idea, or talk through a specific challenge. A conversational session for brands, founders, and marketers seeking an experienced perspective.
60 minutes · $300
Book Office HoursA tailored session for brands seeking a clear starting point. Includes intake review, focused research and preparation, a 60-minute conversation, a short written recap, and one follow-up email exchange within two weeks.
60-minute session + preparation and recap · $750
Book a Strategy SessionLooking for a workshop, project, or ongoing advisory support? Get in touch to discuss the scope.
My publication exploring how brands show up on Reddit, Substack, and other community-driven platforms, through analysis, examples, and conversations with the people building there.
Read In HouseA research project tracking brand participation on Substack, informing my writing and advisory work.
Explore the DirectoryExploring Reddit or Substack for your brand? Looking for a workshop or strategic support for your team? Tell me a little about what you’re working on, and I’ll respond within two business days.